Category Archives: Social Media

One step to organise your multiple social networks

hootsuite.com is a social network dashboard. It can help you link all your social networks together in one place, publish you message just once, it’s really a one stop solution for your social media marketing.

 

Key features:

 

  • Update multiple networks in one step, including Twitter, Facebook, LinkedIn, WordPress.com, and Ping.fm
  • Save your time and save your sanity. Manage multiple social networks through one client: HootSuite!Have a company or organization with more than one contributor? HootSuite makes it easy to manage multiple users over various social network accounts.
  • Review success in real-time with click-through statistics and easy report exporting

It’s a free tool. http://hootsuite.com/

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What you can do on Linkedin to promote your product and services?

LinkedIn is a professional Social networking platform which links more than 50 million influential, affluent and ambitious professionals with average household income of $109K from over 200 countries. Users create a profile that summarizes their professional achievements and allows them to connect with other professionals showcase their skills or share their expertise.

There are currently 875,000 Australian members on LinkedIn, making this a perfect advertising platform for your product and services. LinkedIn targeting is also more accurate than some other social platforms as profile information represents the user’s public face and is therefore often updated and correct. Advertising can be targeted on a number of criteria including Industry, Seniority, Job Function, Company size and Geography.

You can create a rich media schedule to connect with users through rich display advertising. A ‘custom target’ media schedule will be developed to maximize frequency and purchased on a CPM (Cost per Thousand impressions) basis. The ‘custom targeting’ will ensure you reach your target market only and there is no wastage.

Another benefit of this advertising is the fact that you are also able to use LinkedIn to track customers for retargeting. This will be done by placing a cookie on the LinkedIn customers (who you know are within your target market) and then re-targeting them through your other online advertising. This is an incredible opportunity and will ensure that your other online banner advertising is more effectively targeted.

There also have some other social media you can use, such as youtube, flickr etc. To know more practical skills on the social media, the only thing you need to do is to have an account on these social networking media and play with it.

P.S. I will post another article in regard to the measurement of all kinds of social media very soon. Even though, the measurement for the social media is still in its infancy, we’d better put our hands on it now.

What you can do on Twitter to promote your product and services?

Twitter is an online micro-blogging service allowing users to post updates or comments in less than 140 characters per post. In the last year Twitter has exploded, growing far beyond expectations. Although it is hard to find accurate data it is currently estimated that there are more than 1 million twitter user in Australia.

If you want to update your product and service information, especially your blog in the public quickly, it is critical for you to have a presence on Twitter for the following reasons.

Brand mentions: Twitter allows you to find out who is talking about your company and your product and to become a part of this conversation.

Customer service: Twitter provides a channel for you to talk to potential customers who might be interested in your product and your ongoing promoetion and to continue the conversation through the purchase cycle.

Promotions: Twitter provides a perfect platform to make your promote, competition in the air and to encourage discussion.

Competitiveness: If your brand has an entrepreneurial spirit and excellent brand advocating, you would expect the brand to have a presence on this platform.

Domain squatting: You need to create an official brand representation for your product and your brand… otherwise someone else will!

Personality: Twitter allows your product and services to have a personality and a human voice. It allows you to meet your customers online, react to criticism and problems as well as questions. It also allows customers to become more comfortable with the brand and encourages interaction.

The following steps must be undertaken to create your product presence on Twitter;

• Username chosen & created: This should be @your product name or your brand name
• Profile completed: By including a logo and information about your product and services that you can establish an identity for the brand
• Start tweeting: Start sharing relevant and engaging information through fostering conversation with others considering the content and tone matches the identity of the brand.
• Follow the 80/20 rule: 80% of your tweets should add value and be informative and interesting, the other 20% can be a little quirky and different. However, given your brand this rule can probably be pushed a little.
Once you start it, you will know what trenmendous benefits Twitter can bring to you.

What you can do on Facebook to promote your product and services?

Social Media Marketing is so hot. Everyone now is involved in at least one type of social media. There is no excuse for a marketer losing their attention to the social media marketing which is of course a big topic to talk. I am only sharing some practical tips here on a few specific social media.

The first post is Facebook

Facebook provides a platform where people can communicate efficiently with people they know. It is an authentic environment where people share information openly and easily. Facebook adoption in Australia is the highest of all countries per online population in the world with 48.2% of Australian Internet users having an active Facebook account. Australian Facebook users spend on average 22 minutes a day on Facebook, they visit the site on average 2.1 times a day and have on average 120 friends. (Nielson Netratings June 2009) 44% of users are male and 33% are aged 25-34 years representing a target audience of approx 2.2 million users. (Facebook advertising tool.)

On facebook, if you have budget restraints, there are four promotion tools you can use to interact with potential and current customers.

  • Facebook Page
  • Facebook Application
  • Facebook Advertising
  • Facebook Connect

Facebook Page

A Facebook page is a necessary toll to create a brand identity for your product and services as well as to allow potential customers to interact, learn and spread the word about your product and services.

The key to the Facebook platform is to encourage people to become “fans” of the brand page allowing them to connect with potential consumers in conversations about the brand. It also allows brands to be a part of conversations that consumers are already having with friends throughout the Facebook platform.

On the facebook fan page, you should include the following elements/tabs;

Wall: to allow for discussions between the brand & fans.
Info: to provide information on your product and services and to provide positioning.
Competition: Information in regard to your product and services promotion.
Application: If it’s possible, you can design games which integrated with your product character.

You can also embed your Twitter, YouTube account on your facebook fan page, make your customer to interact with your completely.

It is critical that your fan page is designed to be engaging and to encourage communication between users and the brand. Content should be added regularly including photos, videos, notes, competition elements, events etc to ensure the page is always fresh and provides valuable content.

Facebook pages also allow for page insights to be tracked including demographics on fans and information around the fan bases interaction with the page. It is critical that this information is analysed and used to adapt the campaign and page over time.

Facebook Connect
Facebook connect enables users to “login” to your website using their Facebook login and share their activity on this website with Facebook friends as well as being able to see their friends activity. This ensures that friends of those who are engaging with the website will see what their friends are doing and encourage them to visit the page or interact with these updates.

Facebook Connect allows you to leverage the enormous social networking power of Facebook and to seamlessly connect the your website with Facebook. This will connect the content between Facebook and website including competition and blog entries. It will also ensure that anyone who enters a video or who interacts with the website will have this activity posted in all of their friend’s newsfeeds.

Facebook Advertising
Facebook advertising allows for display advertising to be targeted based on a number of criteria including, age, geographic area, and interest targeting (which picks up keywords on the users wall and profile). This enables zero wastage to ensure only the desired target market will be served with the advertising.

Facebook advertising is unique in the social aspect of its advertising where in the ads themselves encourage users to interact with them, comment, and share information with their friends.

There are a few types of ads you can purchase:

Poll Engagement Ad – This ad asks the user a question and encourages their engagement.
Fan Engagement Ad – This ad lists the users friends who have become fans and encourages them to also fan the page.