Category Archives: Email Marketing

Industry standard for email marketing

The following data is released by Vertical Response, about trends in email behaviors. It might be helpful to measure whether the results of your email campaign is under the industry standard or above the industry standard.
Industry
List Size
Open Rate
Click Through
Retail
100-1,000
30-38%
8-14%
1,000-10,000
18-30%
7-8%
10,000+
14-18%
3-7%
Consulting
50-5,000
25%
6.5%
5,000-20,000
16.7%
2.8%
20,000-100,000
16.5%
3.6%
Finance
50-5,000
27.2%
4.7%
5,000-20,000
21.60%
3.1%
20,000-100,000
31%
3.8%
Political Candidate
50-5,000
25% 0.72% (ouch!)
5,000-20,000
16% 0.74%
I am working in retailer industry. Our list size is around 80,000, the everage email campaign open rate is 23.22% which is higher than 14-18%. And the average click through rate isĀ 6.55%. As a reference, I think the data is worth reading.