Monthly Archives: October 2010

Heat Map Tools

I need to provide a website heat map for our sales department, the map is supposed to provide some insights for the client about the hot spots of our website. I know Google Analytics overlay has this function, unfortunately it only shows some numbers (click map) without a visualized picture. Omniture ClickMap provides a better result, I am working on pulling it onto my dashboard at the moment.

 

Heat Mapping (or click mapping) tools record visitor clicks to create visual maps of user activity.

– AttentionWizard http://www.attentionwizard.com

AttentionWizard generates a sample virtual heat map. It attempts to map out the areas that will draw the most visual “heat”. It can help you quickly understand how images, headers, and other visual elements can both reinforce and distract form your content.

Visual Hot Spots blow up shows how dramatically a logo and header text can draw visual attention. It also helps to show how attention flows from one element to the next. Understanding these hot spots can help you better understand how to strategically place critical visual elements.

AttentionWizard provides a 14 days free trial, simply register and play with it.

Oops, forgot to tell you, you just need to upload your website screenshot. The free trial accepts the max image dimention 1024×768, once you start to pay, the max image dimention is 1920×1080.

How does it work?

AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. The software instantly creates an “attention heatmap” of your Web page that predicts where someone would look during the first few seconds of their visit. They provide instant results – just upload an image, no eye-tracking or mouse-tracking needed.

– ClickDensity http://www.clickdensity.com

Clickdensity tracks visitor clicks to produce a click map showing you hot spots of activity. Clicks can be displayed as a heat map, click map, or hover map. Customization options include filtering by browser type and date-range, as well as a useful transparancy adjustment to view the heat map more clearly.

You can start a free trial: http://www.clickdensity.com/SignUp.aspx

– Crazy Egg http://www.crazyegg.com

The strength of Crazy Egg is its reporting interface is very easy to use, but the customization options are limited, the core reports are powerful and well-designed.

It’s not a free system, you have to paid 😦

You need use the website url.

http://www.crazyegg.com/plans

– Feng-GUI http://www.feng-gui.com

Feng-GUI uses a sophisticated algorithm to mimic the kind of heat map that would be produced by an eye-tracking study. This is not a click map, but a simulation of what acual gaze patterns might look like. Simply upload a screenshot, and the algorithm returns a heat map. While Feng-Gui isn’t meant to replace a laboratory eye-tracking study, the results are impressive.

It’s free!

Advertisements

What are the ads server systems for Publisher in Australia?

I am going to share with you some of my stories of hunting a “powerful” ads server system in the last two months.

 

We are now using OpenX system which is a US based FREE ads server system. Everyone around me feels frustrated with this system, one of my colleagues even doesn’t want to touch it at all. Most of them feel it’s very difficult for use. For me, it’s not very difficult system to use but its stability is a big problem. It drives me crazy. I give you two examples.

 

Example one, I set up an ads with start and end date, it’s still appearing on the website even though the end date is due. I tried to deactivate the banner but it does not stop its display on the website. Therefore, I have to take off the zone which linked to the banner. Apparently, the date you set up is useless.

 

Example two, It’s very difficult to control the Share Of Voice ads type on OpenX. for instance, you have 2 client ads, one is suppose to be given 20% SOV, the other one needs arranging 40% SOV. The only way you can do is to set up the weight in both campaign level and banner level. Even if you do so, you can’t see the proportion in probability of the zone. Furthermore, you can’t delivery the ads evenly. You might be able to, but you need to do the calculation of setting up the weight.

 

Now, you understand how frustrated my colleagues are. Hey mate, what are you complaining about? it’s a FREE system. Yes, I’d better shut up, if you want a better service, please go away for a paid system.

 

Here I am, I went away for hunting a better system. It’s a bit difficult at the beginning as I don’t know where I should start with. But it’s also a pleasant journey as I got some knowledge to share with some of you who might work in the same area as me.

 

There are many ads server systems for publisher out there in the market. Unfortunately, because Australia market is so small, most of them don’t have local support service, they are hosted at overseas.

 

Atlas Solution, owned by microsoft, they don’t provide service for publisher anymore in Australia, they close its service for publisher in Australia 6 month ago but still provide service for advertisers.

 

DoubleClick, owned by Google, Hosted in worldwide

 

Helios IQ, owned byAdTech, local hosted, it’s a good product but they charge based on your revenue. Details need to contact with their client manager.

 

Open AdStream, owned by 24/7 Real Media, hosted in US.

 

OpenX: Free system, broadly used in the market

 

DFP for Small Business: owned by Google, It’s doubleclick free system designed for small business. If you want to use this free system, you have to integrate with your Google Adsense. Apparently, there is no free meal in the world, you have to somehow pay for it. If you want to use this free system, you have to use your Google AdSense user ID and Password to log in. This way, Google can use your spare ads space to publish its client Google Adwords. Of course, you can control your ads units to disable Google AdSense or enable Goolge AdSense. Basically, you are not manipulated.

 

Mediaplex

 

Pubmatic

 

Right Media

 

Rubicon

 

Zedo

 

After the above research, I end up contacting with DoubleClick Paid and DoubleClick for Small Business. We will see which is more suitable for us to use. Hopefully, I will have a post with regard to the pros and cons of using DFP for Small Buisness.

P.S. Please check the product on the company’s website for the detailed information, as it’s a personal blog, I am not responsible for the accuracy.

Why is your website so slow?

No matter which company I am working for, I always hear someone is complaining the speed of website. Why is it so slow? The reason might be vary. From a IT layman perspective, there could have a few reasons which slow down you website speed. such as server, images, website structures and JavaScripts etc.

 

Most of you must familiar that if you understand your customer, you will win. Therefore, in order to understand the customer very well, we have to allow many codes to embedded on our website, such as Omniture code, Google Analytics code, Neilson Tracking Code, Ads server code etc. I believe it’s just a small list of the codes I mentioned here, there should have more than that. All these codes we generally call them as JavaScript codes.

 

Is there anyway we can do with these codes to improve website speed? Yes, there is an easy and simple way you can do to improve your website speed, thank for Google whose team always try their best to improve its product and service. Google update the Google Analytics code, it’s called Asynchronous Snippet, we are told that the Asynchromous Snippet “offers an improved way to track website visitors with Google Analytics. It takes advantage of browser support for asynchronous JavaScript to enhance the speed in which the tracking code is loaded. With this version of the tracking code, you can also place the Analytics snippet higher in the page without delaying subsequent content from rendering”. More details, please click: http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html

 

Lucky we are with Google Product ( borrowing from AAIM’s TV slogan)! There is one thing for sure that we are waiting for other analytic products to update their tracking code, when can we get Omniture to update their tracking code with the concern of improving user’s website speed performance? And Neilson, more and more other tracking code providers….