Programmatic Advertising

I prepared a few slides about programmatic advertising and took my colleague through, they all feel it's quite useful to understand the programmatic advertising. I shared it here Programmatic Advertising


The Business Frame

This business frame is recommended by Avinash Kaushik at http://www.kaushik.net/avinash/social-media-marketing-success-guide-businesses/ The Business Frame The framework is not a funnel (#funnelsaredeadlonglifefunnels). Its beauty is that it moves away from company selfishness and solves purely for audience intent. If we have an opportunity to engage with an audience, what's the intent that that audience is expressing through their… Continue reading The Business Frame